Pembrokeshire LHB iSmile.
Film and viral marketing campaign.
Requirements:
This project that was carried out for Pembrokeshire LHB and required a creative marketing and promotion campaign to encourage 15-25 year olds to take an interest in the care of their teeth.
The project required a multi-media approach to incorporate film, web and print.
Website:
The website has a short run survey that will supply one lucky entrant with a new ipod nano. This approach was used to encourage this age group to take the survey. The site also contains information to help the target market take an interest in oral hygiene.
The information from the survey will be used to send the winning entry their confirmation but will also allow the LHB to inform the survey takers of the four films promoting oral hygiene that will be placed online after the competition closing date.
The site has comprehensive analytics to allow the LHB to gauge its success.
Films:
Four short films have been made as the second stage to this campaign to engage the viewers and target group with the ideas surrounding oral care.
Promotional Materials:
Posters and postcards have been used for real world marketing.
Further viewing:
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